Yade is the French tights startup. And for the start of the school year, the young digital-native brand is back with one goal: to ensure that tights never disappoint women again. After two years of research, Yade is launching its first version of the tights that will change women's lives: The Perfect Tights . Comfortable, stylish, and above all, durable enough to last.
The idea came from the observation that women were spending far too much money on tights that were victims of planned obsolescence, encouraging them to over-consume.
It is to break this cycle and support women in their daily lives that Yade wanted to look into the subject.
Yade has therefore set itself the challenge of satisfying all women whose bodies make them unique, thanks to the perfect tights. "Perfect" because in addition to their resistance, these tights are carefully manufactured in Europe with OEKO-TEX certified fibers, meaning they are free from toxic products for the body and the environment.
With this launch, the young brand hopes to enable women to save money , but also to reduce their impact on the environment , because all consumption has consequences on our resources and on the planet.
The launch took place the first week of September and Le Collant Parfait is already practically out of stock! Faced with this success, the brand does not intend to stop there. Le Collant Parfait push-up version " Fesses de rêve" will arrive soon, as well as Le Collant Parfait non-shaping but "Super-Confort" . Subsequently, Yade will launch its first Ulule campaign in November to raise the necessary funds to launch La Culotte Parfaite !
In short, Yade is in great shape for this new school year, and has lots of surprises in store for you!