Our History
We're transforming the world of lingerie to improve women's daily lives. Our products are high-performance, flattering, and comfortable, designed to enhance self-confidence.
A WORD FROM THE FOUNDER
I created Yade because I couldn't find any underwear brand that I felt comfortable in. I wanted to create products that appeal to everyone, that enhance the body without compressing, and that boost self-confidence.
– Déborah, Founder of Yade
Since 2018, our ambition has been to revolutionize the lingerie industry by meeting the real needs of women and offering solutions to product problems on the market. Throughout our product development, our priority is to identify and understand the problems of existing products in order to solve them.
We want to offer women flattering lingerie that enhances the body and silhouette while being efficient and comfortable to wear.
We develop high-quality, eco-responsible ranges produced from carefully selected materials. Find out more about our production here .
