You've probably already heard of slow fashion, which is generally contrasted with fast fashion. The concept of slow fashion is increasingly popular among new fashion brands and continues to gain popularity. But do you really know what these terms mean? 🤔
Fast Fashion: What does it mean? 🤨
With over 100 billion garments produced annually and 1.7 billion tons of greenhouse gases emitted each year, the fashion industry is the second most polluting industry in the world. 😱
Indeed, fast fashion brands tend to renew their collections very quickly, which leads to overproduction, and therefore overconsumption: we can then talk about ephemeral, even disposable, fashion! 🗑 We'll let you imagine the disastrous consequences for our planet... 🤦🏻♀️
Slow Fashion, an alternative solution 🌿
Slow fashion emerged to counter the phenomenon of fast fashion and its harmful consequences for the environment and society. It aims to make people aware of what they buy. Its mantra? "We are what we wear"! 🙌🏼
Slow fashion brands claim maximum transparency regarding their production and the materials used, right up to the sale of the garment, or even its recycling. ♻️ Their goal is to put an end to overproduction and overconsumption. 🙅🏻♀️
In short, slow fashion brands help us reflect on and question our consumption habits: they prove that we can finally embrace ethical, and above all sustainable, fashion, particularly by prioritizing quality over quantity. 🌱
So, what are you waiting for to take the plunge? 😉